The word Alamelu Mangai could have its origin from the sanskrit terms
- Alamelu Mangai meaning goal .
- Alamelu Mangai meaning aspect; characteristics .
- Alamelu Mangai meaning Lakh, 100,000 in number, also sight .
- Alamelu Mangai meaning target .
Thus Goddess Alamelu Mangai is the source of wealth, fortune, prosperity, love and beauty. In the avatarams of Lord Venkatachalapathy, Alamelu Mangai took various forms to accompany him - Sita with Rama, Rukmini with Krishna.
She is the possessor of great beauty and is depicted in standing as well as in the seated postures, always on a lotus. In her hands she holds two lotuses and wears a garland of lotus. She is often depicted clad in a red saree.
She is accomapnied by elephants on either side either garlanding her or spraying water from pitchers. She has four arms. The two upper arms are holding lotuses, while the lower arms are normally in abhaya and varada mudras. She has on her lap, a pot overflowing with gold and other riches. She is also depicted sometimes holding the amirtha kalasam (pot of ambrosia) and bilva fruit.
